Top 5 Trends in Event Planning in 2024 & into 2025
As we navigate the final months of 2024 and look ahead to 2025, the event planning industry is gearing up for transformative shifts. With new technologies, heightened attendee expectations, and a stronger focus on sustainability and wellness, event planners are adapting to a rapidly changing landscape. Here are the top five trends that will shape events for the remainder of 2024 and into the new year:
1. Sustainable and Eco-Conscious Events
Sustainability is becoming a non-negotiable aspect of event planning. As The New York Times reports, nearly 90% of consumers are now more inclined to support brands that prioritize eco-friendly practices. Event planners are reducing waste by opting for digital tickets, sourcing sustainable materials, and selecting venues with green certifications (let alone not printing off everything for the events now, either!). Expect to see more events using eco-friendly practices, like zero-waste catering and carbon offset programs, at major venues like The Crystal in London.
- Discover more about sustainable event strategies on Eventbrite here.
- See how SXSW is implementing sustainability in its event planning here.
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2. AI-Driven Personalization and Automation
Artificial intelligence is revolutionizing the event industry by enhancing personalization and streamlining operations. According to McKinsey, businesses using AI have seen up to a 30% increase in attendee engagement. Tools like Cvent and Hopin are using AI to analyze attendee behavior, customize experiences, and automate event logistics. In 2025, expect AI to play an even larger role in virtual networking, personalized content recommendations, and post-event analysis.
- Read about how AI is transforming event experiences on TechCrunch here.
- Check out the latest AI tools for events on the Cvent Blog here.
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3. Community Building and Authentic Connections
In an era where digital fatigue is real, people crave authentic, face-to-face connections more than ever. Events are becoming platforms for deeper engagement and community building rather than just transactional gatherings. According to Harvard Business Review, creating meaningful connections is the key to successful events in 2024 and beyond. Planners are incorporating roundtable discussions, peer-led workshops, and intimate networking opportunities to foster genuine interactions.
Events like TEDx and CreativeMornings focus on cultivating communities rather than simply hosting one-time events. The emphasis on storytelling, shared experiences, and human connection is reshaping the way we think about event engagement.
Read about strategies for fostering community at events on Inc. here.
Discover how to build authentic connections during events on Forbes here.
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4. Emphasis on Belonging
While diversity and inclusion remain important, there's an increasing focus on fostering a deeper sense of belonging at events. According to McKinsey, when attendees feel a true sense of belonging, they are more likely to engage, participate, and derive value from the event. Planners are moving beyond simply checking diversity boxes and are instead curating environments where all attendees feel genuinely welcomed and valued.
Organizations like Salesforce and Adobe are leading by example, not just with diverse speaker panels but by creating inclusive spaces that foster emotional connection. From personalized welcome messages to culturally sensitive elements in event design, the focus is on making everyone feel they truly belong.
Read about fostering belonging at events on the Event Manager Blog here.
Discover best practices for creating a sense of belonging at events on Harvard Business Review here.
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5. Focus on Mindfulness and Wellness
Mental health and well-being are becoming key priorities in event planning as companies strive to support the holistic needs of attendees. Wellness-focused elements, such as guided meditations, prayer rooms, and dedicated relaxation zones, are now integrated into event agendas. Organizations like LinkedIn and Adobe have been adding wellness breaks to their conferences, helping attendees recharge and reduce stress.
- Check out wellness event ideas on Well+Good here.
- Learn more about the impact of wellness at events from Harvard Business Review here.
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Conclusion
The remainder of 2024 and the start of 2025 will see the event planning industry embrace new technologies, sustainable practices, and attendee-centered approaches. Whether you’re an event planner or just looking to enhance your next gathering, understanding these trends can help you create more impactful and memorable experiences. As we move into the new year, embracing these changes is key to staying relevant in an ever-evolving industry.
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- How to Measure ROI at Events
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